“Deep technology portfolio, a real world experiential lab and world-class consulting services help customers realise their vision for operations!”
The Pièce de résistance of this years Emerson Users Conference in Stuttgart was undoubtedly the introduction of its Integrated Operations Initiative to addresses customers’ needs for streamlined decision-making, easily accessible expertise and the safe, collaborative collocation of essential personnel.
“Running safe, profitable production operations, is becoming increasingly challenging in the locations our customers are working in,” said Peter Zornio, chief strategic officer of Emerson Process Management. “These locations are sometimes referred to as the `Four D’s’: dull, distant, dirty and dangerous. These are often places few people want to go. The cost and scarcity of skilled workers just compounds their challenges.” To overcome these challenges and improve operational effectiveness, manufacturers are turning to a new model called Integrated Operations (iOps). While implementations vary, key ingredients include: collocation of cross-functional teams in more desirable locales, collaboration tools like video conferencing and other applications, real-time access to process and asset data and streamlined decision-making workflows. To accelerate industry realisation of the benefits iOps can provide, Emerson has developed three distinctive offerings in its Integrated Operations Initiative: the industry’s most comprehensive and scalable automation architecture, a real-world lab to experience Integrated Operations called the iOps Centre, and consulting services to help customers envision, plan and execute their own iOps strategy. Real-time access to essential information is fundamental to iOps and has been a core focus within Emerson for decades. Emerson’s innovation in key technologies is unmatched: the world’s first fully digital plant architecture, the first fully digital safety system, the most robust wireless technology portfolio, remote/low-power field communications, the industry’s broadest offering of diagnostics-based “Pervasive Sensing” instruments, and monitoring applications to convert this data into actionable information. Each of these innovations is foundational to the Integrated Operations model as they provide real-time insight to actual conditions, giving personnel the confidence to make better decisions. “Customers have steadily seen operational improvement for years by deploying smart automation technologies that provide them more data − more visibility − into what’s really happening,” said Jim Nyquist, group vice president for Emerson’s Process Systems and Solutions business. “But data alone isn’t enough. The real opportunity is to imagine new organisational workflows, like the formation of cross functional collaboration centres that bring together decentralised expertise to enable better, faster decision-making. That’s iOps.” Second, to give customers a clear sense of what’s possible in the future of Integrated Operations, Emerson has recently opened its state-of-the-art iOps Centre in Austin, Texas, USA. A real-world, working model of a production enterprise, customers can experience the next generation of collaboration and real-time, multi-disciplinary decision-making. “We worked for nearly two years on the vision and execution of the iOps Centre,” said Nyquist, “partnering with industry leaders ranging from Dell, Barco, Cisco, Mynah Technologies, OSISoft and more.” (Many of these companies had supporting exhibits at the Emerson Exchange exhibit in Stuttgart Apl’14) “The enthusiasm and support for this project from our partner companies has been outstanding,” continued Nyquist. “We are able to showcase leading-edge technologies in virtualisation, video collaboration, telecommunications and more. Customers gain a clear vision of what’s possible through an experience they can’t get anywhere else in the world.” Lastly, to help customers establish and execute their vision, Emerson has developed Integrated Operations Consulting Services. First, consultants help customers develop a vision for their operations, based on ever-growing best practices. Following human centred design methods, Emerson works with customers to define roles and work practices and to also define applications targeted to individual user requirements. Then, consultants leverage Emerson’s deep project management roots to help customers put their vision into action. These recommendations are derived through onsite visits, personnel interviews, assessments, and analysis. This service is performed by senior consultants with the right expertise to explore opportunities and alternatives for taking advantage of new integrated operations capabilities.
The Integrated Operations Initiative is already receiving enthusiastic engagement from some of the world’s leading production companies. Meetings in Emerson’s iOps Centre have already surpassed initial projections and are expected to increase significantly in 2014. Emerson is currently evaluating plans to expand its network of customer experience centres around the globe to support growing demand.