#ISAms What Does Pack Size Have to Do with Marketing?

Richard “Dick” Morley, the world-renowned technology engineer, inventor, entrepreneur, consultant and author, is scheduled to deliver a keynote presentation at ISA’s 8th Marketing and Sales Summit (11-13 September 2013 in New Orleans, LA, USA).

Dick Morley at one of his “fireside chats” held at Automation Week 2012.

Morley, generally regarded as the “father” of the programmable logic controller (PLC), and a leading visionary in developing numerous advanced technologies and high technology companies, will deliver a mid-day presentation on Friday, 13 September titled, “What Does Pack Size Have to Do with Marketing?”

ISA’s 8th Marketing and Sales Summit will deliver proven, practical strategies and techniques that will help marketing and sales professionals serving the automation marketplace communicate directly with qualified prospects, strengthen customer relationships, and boost marketing and sales results.

The theme of this year’s summit, “Innovation in Automation: Navigating the Maze of Customer Connections,” pinpoints the tools, strategies, and insights needed to successfully negotiate through today’s fast-changing automation environment, and meet demanding marketing and sales objectives.

A pioneer in the areas of computer design, artificial intelligence, automation, robotics and technology trend forecasting, Morley holds more than 20 US and foreign patents, including those for the PLC, the parallel inference machine, the hand-held terminal and magnetic thin film.

A graduate of the Massachusetts Institute of Technology with a degree in physics, Morley has received numerous, highly prestigious awards, including the Franklin Institute’s Howard N. Potts Award (for his contributions in computer and cognitive science). He’s also been honored by Inc. magazine (Entrepreneur of the Year), the SME (The Albert M. Sargent Progress Award), and CNN, and has been inducted in the Automation Hall of Fame and the Manufacturing Hall of Fame.

For many years, Morley served as a contributing columnist to Manufacturing Systems, magazine, and has written numerous articles for magazines and journals worldwide, including Manufacturing Automation magazine.

The ISA Marketing and Sales Summit, sponsored by ISA’s Management Division, will be held at the stylish W New Orleans hotel in exciting New Orleans. The conference program  features a diverse range of highly informative workshops, panel discussions, and tutorials.

Register Here

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About Eoin Ó Riain

Sé Read-out iris uaithoibríoch, ionstraim agus stiúradh na hÉireann agus an "Signpost" a áit ar an idirlín! Read-out is Ireland's journal of automation, instrumentation and control and the Instrumentation Signpost is it's web presence.
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