TREW Marketing, announced Smart Marketing for Engineers, a free guidebook for technical business leaders marketing their products and services at NIWeek 2011. Available for download on TREW Marketing’s website, the publication addresses the specific challenges of technical, B2B marketing and outlines the firm’s proven process to grow awareness and generate demand.
“Engineers and scientists passionately develop products and services but are often unsure how to effectively generate demand and make every marketing dollar count,” said Rebecca Geier, Principal of TREW Marketing. “Smart Marketing for Engineers was written for small- and medium-sized business leaders and provides a practical, easy-to-read guide with clear steps and real-world examples and results.”
The new guidebook leads engineers through positioning and planning, website development, content creation, search marketing, turning leads into sales, and social media. Readers can use the free guidebook to understand the marketing investments that will have the greatest impact on their business, and create or streamline their marketing plans accordingly.
TREW Marketing has led B2B clients through the marketing strategy and execution process outlined in Smart Marketing for Engineers, with results including:
- 156% growth in web traffic and 800% increases in clicks from an implemented paid search strategy
- 100% increase in pages viewed from newly designed websites and 43% open rates from email marketing campaigns
- Growth in natural search relevancy, coverage in 11 top-tier online websites, and nearly 12,000 web impressions following a product launch
Clients that have realized these successes with technical audiences include ground transportation engineering services providers, video and RF test products manufacturers, and bioprocess control companies.